zhihu.com SEO & AI Search Report
知乎 - 有问题，就会有答案
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业、友善的社区氛围、独特的产品机制以及结构化和易获得的优质内容，聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群，已成为综合性、全品类、在诸多领域具有关键影响力的知识分享社区和创作者聚集的原创内容平台，建立起了以社区驱动的内容变现商业模式。
Analyzed 6/2/2026, 1:45:59 PM · https://zhihu.com
D41Overall
67C
21F
0F
75B
Detected technologies
React
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✗H1 heading present0/10
- ✗Canonical URL set0/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text7/10
- ✓Internal links present10/10
- ✗Structured data present0/10
AI Visibility (AEO)
- ✗Organization schema0/15
- ✗FAQ schema0/15
- ◐Substantive, descriptive content (heuristic)11/15
- ✗Company/brand identity (About page or Org schema)0/10
- ✗Author / publish date present0/10
- ✗Structured heading (single clear H1)0/10
- ✓External source/citation links10/10
- ✗Industry/location info0/10
- ✗Price/product info0/5
Schema
- ✗Any JSON-LD present0/20
- ✗Organization0/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✗Breadcrumb0/10
- ✗Author/date structured0/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✗Canonical URL set0/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →H1 heading present: Add a single, descriptive <h1> heading.
- →Canonical URL set: Add <link rel="canonical"> to prevent duplicate-content issues.
- →Images have alt text: Add descriptive alt text to your images.
- →Structured data present: Add JSON-LD structured data (Organization, FAQ, etc.).
- →Organization schema: Add Organization JSON-LD so AI engines understand your brand.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Substantive, descriptive content (heuristic): Add clearer, more substantial text describing your service.
- →Company/brand identity (About page or Org schema): Add an About page or Organization schema stating who you are.
- →Author / publish date present: Show an author and publish/updated date for credibility.
- →Structured heading (single clear H1): Use exactly one clear <h1> as the main heading.
- →Industry/location info: State your industry and location (LocalBusiness schema helps).
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →Any JSON-LD present: Add JSON-LD structured data to your pages.
- →Organization: Add Organization schema.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
- →Author/date structured: Mark up author and dates in your schema.
- →Canonical URL set: Add <link rel="canonical"> to prevent duplicate-content issues.
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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