NOXMARK
E:LAB STUDIO ↗

A gallery of brand marks reborn as digital art

NOXMARK

Brand logos, reimagined as digital art.

E:LAB STUDIODIGITAL LOGO ART[ 13 ]
Collection
01 / DIGITAL ART

Nike — Afterimage

Thousands of embers stream into the swoosh, then scatter into afterimages of speed as the cursor sweeps through.

Nikeinteractiveparticlesgenerativeafterimage
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02 / DIGITAL ART

Tesla — Current

Live current courses along the emblem's edges, shedding sparks and flaring white-hot the faster the cursor sweeps through.

Teslainteractiveparticlesgenerativecurrent
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03 / DIGITAL ART

Google — Search

Search queries in dozens of languages pack together into the Google logo, and wherever the magnifier hovers, that query types itself, letter by letter, into the search bar.

Googleinteractivetypographygenerativesearch
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04 / DIGITAL ART

Apple — Breathe

The mark breathes alone in the dark like a sleeping Mac's light; as the cursor draws near it wakes — glowing brighter, breathing quicker — then drifts back to sleep.

Appleinteractiveglowgenerativebreathe
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05 / DIGITAL ART

GitHub — Contributions

The Octocat is drawn in GitHub's green contribution grid — commits sparking across it on their own — and wherever the cursor moves it fills the squares the brightest green, like you filling in your graph.

GitHubinteractivegridgenerativecontributions
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06 / DIGITAL ART

Spotify — Sound

The logo is a cloud of a few thousand points with a wave of sound rippling through it in depth, so the mark undulates, alive — grab it with the cursor and spin the whole 3-D form.

Spotifyinteractive3Dgenerativesound
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07 / DIGITAL ART

Claude — Code

Claude's spark is carved out of living source code — and that code is this artwork's own source, typing itself out character by character, forever: a quine as a logo. Shine the cursor across it to light the code up.

Claudeinteractivecode artgenerativequine
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08 / DIGITAL ART

The North Face — Storm

On a moonlit alpine night a blizzard streams past and the full mark stands in it like a wall — snow lands and packs on every up-facing surface, building drifts, crests and rime. Drive the wind with the cursor, click to scour the drifts; the storm rebuilds them, and the logo endures.

The North Faceinteractiveparticlesgenerativestorm
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09 / DIGITAL ART

McDonald's — Beacon

The golden light blanketing a night-Earth is every restaurant on the planet — a Black-Marble constellation from which the Golden Arches rise like a beacon. Spin the globe and a dinner-hour glow rolls along the terminator, cities lighting up in turn: somewhere is always open.

McDonald'sinteractiveWebGLgenerativebeacon
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10 / DIGITAL ART

CHANEL — Tweed

The interlocking Cs are woven thread by thread — ivory and gold — into black tweed, and as the cursor moves a raking light sweeps the grain, making the threads shimmer and bloom to life.

CHANELinteractiveparticlesgenerativetweed
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11 / DIGITAL ART

MUSINSA — Feed

The MUSINSA wordmark is filled with an endless, app-like feed of garments scrolling forever, and a cursor-driven spotlight sweeps the infinite stream to reveal the sheer abundance behind the letters.

MUSINSAinteractivetypographygenerativefeed
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12 / DIGITAL ART

STEAM — The Machine

The Steam mark is machined into real brushed steel — scratches, fingerprints, grime and all — and when you crank it the gears mesh, turn, and vent steam as the engine fires to life.

STEAMinteractive3Dgenerativemachine
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13 / DIGITAL ART

Instagram — The Aperture

The Instagram mark becomes a real camera aperture, and the world's endless moments — sunsets, city lights, bokeh — stream through the lens. Move to pull a moment into focus, click to capture it.

Instagraminteractiveparticlesgenerativeaperture
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