vox.com SEO & AI Search Report
Vox
Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.
Analyzed 6/2/2026, 1:46:48 PM · https://vox.com
⚠ No sitemap.xml found at site root.
C55Overall
80A
45D
30F
65C
Detected technologies
Next.jsWordPress
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✗H1 heading present0/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✗sitemap.xml found0/10
- ✓robots.txt found10/10
- ✓Images have alt text10/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✗Organization schema0/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✗Structured heading (single clear H1)0/10
- ✓External source/citation links10/10
- ✗Industry/location info0/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✗Organization0/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✗Breadcrumb0/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✗sitemap.xml found0/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✗Title length is optimal0/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →H1 heading present: Add a single, descriptive <h1> heading.
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →Organization schema: Add Organization JSON-LD so AI engines understand your brand.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Structured heading (single clear H1): Use exactly one clear <h1> as the main heading.
- →Industry/location info: State your industry and location (LocalBusiness schema helps).
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →Organization: Add Organization schema.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →Title length is optimal: Aim for ~10–60 characters (longer is fine for CJK).
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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