unc.edu SEO & AI Search Report
The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
Analyzed 6/2/2026, 1:47:44 PM · https://unc.edu
A81Overall
97A+
80A
55C
90A+
Detected technologies
WordPressSite Kit by Google 1.174.0
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text7/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✓Structured heading (single clear H1)10/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✓Breadcrumb10/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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