smh.com.au SEO & AI Search Report
Australian Breaking News Headlines & World News Online | SMH.com.au
Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifestyle, and technology news.
Analyzed 6/2/2026, 1:47:53 PM · https://smh.com.au
⚠ No sitemap.xml found at site root.
A80Overall
90A+
85A
60C
85A
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✗sitemap.xml found0/10
- ✓robots.txt found10/10
- ✓Images have alt text10/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✓Structured heading (single clear H1)10/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✓Price/product info5/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✓Article or Product15/15
- ✗Breadcrumb0/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✗sitemap.xml found0/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✓Description length is optimal10/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
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