pewresearch.org SEO & AI Search Report
Pew Research Center | Nonpartisan, nonadvocacy, public opinion polling and data-driven social science research
Numbers, Facts and Trends Shaping Your World
Analyzed 6/2/2026, 1:45:54 PM · https://pewresearch.org
⚠ No robots.txt found at site root.
⚠ No sitemap.xml found at site root.
C61Overall
74B
64C
55C
50D
Detected technologies
ReactWordPressWordPress 7.0WordPress VIP <https:
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✗sitemap.xml found0/10
- ✗robots.txt found0/10
- ◐Images have alt text4/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ◐Substantive, descriptive content (heuristic)9/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✗Structured heading (single clear H1)0/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✓Breadcrumb10/10
- ✓Author/date structured10/10
Technical
- ✗robots.txt found0/15
- ✗sitemap.xml found0/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✗Title length is optimal0/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →robots.txt found: Add a robots.txt at the site root to guide crawlers.
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Substantive, descriptive content (heuristic): Add clearer, more substantial text describing your service.
- →Structured heading (single clear H1): Use exactly one clear <h1> as the main heading.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →robots.txt found: Add a robots.txt at the site root to guide crawlers.
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →Title length is optimal: Aim for ~10–60 characters (longer is fine for CJK).
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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