nytimes.com SEO & AI Search Report
The New York Times - Breaking News, US News, World News and Videos
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Analyzed 6/2/2026, 1:43:04 PM · https://nytimes.com
⚠ No sitemap.xml found at site root.
B71Overall
84A
80A
45D
75B
Detected technologies
SvelteKitWordPress
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✓H1 heading present10/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✗sitemap.xml found0/10
- ✓robots.txt found10/10
- ◐Images have alt text4/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✓Organization schema15/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✓Author / publish date present10/10
- ✓Structured heading (single clear H1)10/10
- ✓External source/citation links10/10
- ✓Industry/location info10/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✓Organization15/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✗Breadcrumb0/10
- ✓Author/date structured10/10
Technical
- ✓robots.txt found15/15
- ✗sitemap.xml found0/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →Images have alt text: Add descriptive alt text to your images.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Breadcrumb: Add BreadcrumbList schema for clearer navigation.
- →sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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