nps.gov SEO & AI Search Report

NPS.gov Homepage (U.S. National Park Service)

Discover America's stories. Plan your visit and explore the diverse landscapes, national parks, and cultural treasures managed by the National Park Service.

Analyzed 6/2/2026, 1:46:26 PM · https://nps.gov

⚠ No sitemap.xml found at site root.

D46Overall

67C

SEO

45D

AI Visibility

Schema

70B

Technical

SEO

✓Title tag present10/10
✓Meta description present10/10
✓H1 heading present10/10
✗Canonical URL set0/10
✓Open Graph tags present10/10
✗sitemap.xml found0/10
✓robots.txt found10/10
◐Images have alt text7/10
✓Internal links present10/10
✗Structured data present0/10

AI Visibility (AEO)

✗Organization schema0/15
✗FAQ schema0/15
✓Substantive, descriptive content (heuristic)15/15
✓Company/brand identity (About page or Org schema)10/10
✗Author / publish date present0/10
✓Structured heading (single clear H1)10/10
✓External source/citation links10/10
✗Industry/location info0/10
✗Price/product info0/5

Schema

✗Any JSON-LD present0/20
✗Organization0/15
✗FAQPage0/15
✗LocalBusiness0/15
✗Article or Product0/15
✗Breadcrumb0/10
✗Author/date structured0/10

Technical

✓robots.txt found15/15
✗sitemap.xml found0/15
✗Canonical URL set0/15
✓Mobile viewport meta15/15
✓Language attribute set10/10
✓Open Graph tags10/10
✓Title length is optimal10/10
✓Description length is optimal10/10

How to improve

Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:

→Canonical URL set: Add <link rel="canonical"> to prevent duplicate-content issues.
→sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
→Images have alt text: Add descriptive alt text to your images.
→Structured data present: Add JSON-LD structured data (Organization, FAQ, etc.).
→Organization schema: Add Organization JSON-LD so AI engines understand your brand.
→FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
→Author / publish date present: Show an author and publish/updated date for credibility.
→Industry/location info: State your industry and location (LocalBusiness schema helps).
→Price/product info: Add Product/Offer details with pricing where relevant.
→Any JSON-LD present: Add JSON-LD structured data to your pages.
→Organization: Add Organization schema.
→FAQPage: Add FAQPage schema.
→LocalBusiness: Add LocalBusiness schema with address and hours.
→Article or Product: Add Article or Product schema as appropriate.
→Breadcrumb: Add BreadcrumbList schema for clearer navigation.
→Author/date structured: Mark up author and dates in your schema.
→sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
→Canonical URL set: Add <link rel="canonical"> to prevent duplicate-content issues.

Want a higher score than this site?

Analyze your own site free and get a prioritized fix list.

Analyze my site

How scores are calculated

United States

← Analyze another site