npr.org SEO & AI Search Report

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Analyzed 6/2/2026, 1:44:10 PM · https://npr.org

⚠ No sitemap.xml found at site root.

D52Overall

66C

SEO

45D

AI Visibility

10F

Schema

85A

Technical

SEO

✓Title tag present10/10
✓Meta description present10/10
✗H1 heading present0/10
✓Canonical URL set10/10
✓Open Graph tags present10/10
✗sitemap.xml found0/10
✓robots.txt found10/10
◐Images have alt text6/10
✓Internal links present10/10
✗Structured data present0/10

AI Visibility (AEO)

✗Organization schema0/15
✗FAQ schema0/15
✓Substantive, descriptive content (heuristic)15/15
✓Company/brand identity (About page or Org schema)10/10
✓Author / publish date present10/10
✗Structured heading (single clear H1)0/10
✓External source/citation links10/10
✗Industry/location info0/10
✗Price/product info0/5

Schema

✗Any JSON-LD present0/20
✗Organization0/15
✗FAQPage0/15
✗LocalBusiness0/15
✗Article or Product0/15
✗Breadcrumb0/10
✓Author/date structured10/10

Technical

✓robots.txt found15/15
✗sitemap.xml found0/15
✓Canonical URL set15/15
✓Mobile viewport meta15/15
✓Language attribute set10/10
✓Open Graph tags10/10
✓Title length is optimal10/10
✓Description length is optimal10/10

How to improve

Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:

→H1 heading present: Add a single, descriptive <h1> heading.
→sitemap.xml found: Publish sitemap.xml and submit it in Search Console.
→Images have alt text: Add descriptive alt text to your images.
→Structured data present: Add JSON-LD structured data (Organization, FAQ, etc.).
→Organization schema: Add Organization JSON-LD so AI engines understand your brand.
→FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
→Structured heading (single clear H1): Use exactly one clear <h1> as the main heading.
→Industry/location info: State your industry and location (LocalBusiness schema helps).
→Price/product info: Add Product/Offer details with pricing where relevant.
→Any JSON-LD present: Add JSON-LD structured data to your pages.
→Organization: Add Organization schema.
→FAQPage: Add FAQPage schema.
→LocalBusiness: Add LocalBusiness schema with address and hours.
→Article or Product: Add Article or Product schema as appropriate.
→Breadcrumb: Add BreadcrumbList schema for clearer navigation.
→sitemap.xml found: Publish sitemap.xml and submit it in Search Console.

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