brookings.edu SEO & AI Search Report
Brookings - Quality. Independence. Impact.
The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.
Analyzed 6/2/2026, 1:48:51 PM · https://brookings.edu
C61Overall
89A
35F
30F
90A+
Detected technologies
WordPressWordPress VIP <https:
SEO
- ✓Title tag present10/10
- ✓Meta description present10/10
- ✗H1 heading present0/10
- ✓Canonical URL set10/10
- ✓Open Graph tags present10/10
- ✓sitemap.xml found10/10
- ✓robots.txt found10/10
- ◐Images have alt text9/10
- ✓Internal links present10/10
- ✓Structured data present10/10
AI Visibility (AEO)
- ✗Organization schema0/15
- ✗FAQ schema0/15
- ✓Substantive, descriptive content (heuristic)15/15
- ✓Company/brand identity (About page or Org schema)10/10
- ✗Author / publish date present0/10
- ✗Structured heading (single clear H1)0/10
- ✓External source/citation links10/10
- ✗Industry/location info0/10
- ✗Price/product info0/5
Schema
- ✓Any JSON-LD present20/20
- ✗Organization0/15
- ✗FAQPage0/15
- ✗LocalBusiness0/15
- ✗Article or Product0/15
- ✓Breadcrumb10/10
- ✗Author/date structured0/10
Technical
- ✓robots.txt found15/15
- ✓sitemap.xml found15/15
- ✓Canonical URL set15/15
- ✓Mobile viewport meta15/15
- ✓Language attribute set10/10
- ✓Open Graph tags10/10
- ✓Title length is optimal10/10
- ✗Description length is optimal0/10
How to improve
Based on this report, here are the highest-impact fixes for SEO and AI-search visibility:
- →H1 heading present: Add a single, descriptive <h1> heading.
- →Images have alt text: Add descriptive alt text to your images.
- →Organization schema: Add Organization JSON-LD so AI engines understand your brand.
- →FAQ schema: Add FAQPage JSON-LD — AI answer engines frequently cite FAQs.
- →Author / publish date present: Show an author and publish/updated date for credibility.
- →Structured heading (single clear H1): Use exactly one clear <h1> as the main heading.
- →Industry/location info: State your industry and location (LocalBusiness schema helps).
- →Price/product info: Add Product/Offer details with pricing where relevant.
- →Organization: Add Organization schema.
- →FAQPage: Add FAQPage schema.
- →LocalBusiness: Add LocalBusiness schema with address and hours.
- →Article or Product: Add Article or Product schema as appropriate.
- →Author/date structured: Mark up author and dates in your schema.
- →Description length is optimal: Aim for ~50–160 characters (longer is fine for CJK).
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